CBF
Brazilian Football Confederation
The "Bate no Peito" campaign marks the new institutional positioning of the Brazilian National Team for the 2026 World Cup, aiming to reconnect the national team with fans through belonging, identity, and collective pride.
The project was developed from extensive research involving hundreds of participants in the Brazilian football ecosystem. The strategy sought to translate data and perceptions into a contemporary narrative capable of engaging with new generations without losing the historical weight of the jersey.
- I worked on the visual development of the campaign for Look&Feel, focusing on:
Visual developments of the identity | Motion design applied to the brand | Visual structuring and layout of the institutional pitch deck presented to sponsors at the event.
The official campaign materials have not yet been fully released. Due to contractual reasons, I cannot share all the pieces that have been developed.
The images presented on this page are from public releases already published on news portals.
The official campaign materials have not yet been fully released. Due to contractual reasons, I cannot share all the pieces that have been developed.
The images presented on this page are from public releases already published on news portals.
The official campaign materials have not yet been fully released. Due to contractual reasons, I cannot share all the pieces that have been developed.
The images presented on this page are from public releases already published on news portals.
The official campaign materials have not yet been fully released. Due to contractual reasons, I cannot share all the pieces that have been developed.
The images presented on this page are from public releases already published on news portals.